Soler London

In 2009, in a home on the bustling Golborne road, something began surfacing that was to become Soler. Designer and founder Alex, began creating a small collection of one off pieces with a bespoke concept.With a degree in Economics, studies in pattern cutting and stitching at London College of fashion and a successful modelling career, the Soler Brand & Atelier was born.  Friends would gather in her living room to choose fabrics and styles that would be assembled for them. The location of her home served as inspiration for both designer and customers as they walked through the Portobello vintage market with eclectic mix of cultures and traders, together absorbing the bohemian lifestyle.

Over time Soler's concept of unique and bespoke evolved and became a fundamental part of the brand. In collaboration with her sister the Spanish artist Monica Subide, they united their creativity to treat panels of fabric as a new canvas. Together designing beautiful pieces of wearable art in capsule collections of hand painted one off pieces and printed collections.

Subide's hand became an integral part of Soler, creating the brand's prints from her dynamic paintings and marrying them with Alex's fun and feminine sense of style. Made from organic cottons to sand washed silks the lightness and feel of the carefully chosen Soler fabrics compliment the brands ethos.

Women started responding to Alex's ethos of ignoring trends and instead focusing on special pieces that are both distinctive and timeless. Alex believes in well made pieces that you will cherish and wear over and over again. Her reputation with loyal clients and travels around the world gained her international recognition and organic celebrity following.

4 products