Maria Cher

María Cherñajovsky is the founder and creative force behind MARIA CHER, her eponymous label which began its journey in Buenos Aires, Argentina and has grown to enjoy a global presence.

María’s vision is to create clothes that balance a dichotomy: easy yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct, and sensuality.

Never adhering to trends, María continues to forge her own design vocabulary that connects to her global customer. Embracing opposing sensibilities — soft femininity with tougher masculine styles; striking yet effortless designs — she balances two perspectives and a point of view that resonates with women the world over.