More than a denim company, RE/DONE is a brand with a mission - a mission to restore individuality to the luxury fashion space, to keep heritage brands relevant, and create sustainable, mindful fashion.
Reimagining iconic heritage brands is at the core of the brand. They began with the original concept of upcycling vintage Levi’s into modern fits, employing preloved raw goods to create brand new styles while extending the life of stagnant stock.
In 2016, they officially partnered with Hanes to recreate vintage-inspired tees from their archive. For this collaboration, RE/DONE | Hanes developed a brand-new recycled cotton, reverse engineered from a 1950s tee found in the Hanes archive. As of 2019, they have expanded the product offering to also include tanks and sweats.