Mer St. Barth

Mer is a love story born in St Barth. The affair started innocently enough over 45 years ago when the founder's family first visited the island. At that time St Barth was undeveloped and goats outnumbered people by a wide margin. It’s no different today. All it takes is one glimpse and you are smitten. It’s not a crush, it’s a soul connection. A lifelong love story.

Mer St Barth has been percolating within her heart for many years. Day dreaming often found her thinking about the perfect beach cover-up to wear at Saline Beach, or what her daughter would throw on for lunch at Cheval Blanc, how she could bottle up the scent, the color, the mood, the memory and transport it home. Designing the inaugural collection happened instinctively - it sprung forth in a whirl of hand designed block prints, saturated colors and frivolous fun details. They drew the label in the sand with a stick watching the sun set.